Marketing a Telehealth Psychology Practice in Australia
How telehealth psychologists reach clients nationally: what each scheme allows by video and phone, how to stand out when location doesn’t matter, and how telehealth search works on ClearAccess.
By ClearAccess Psychology · 24 October 2026
The short answer: telehealth lets you see clients anywhere in Australia, but it also means you're competing with every other telehealth psychologist for the same searches. The practices that do well are specific about who they help, clear about what each scheme pays and allows by video, and listed where clients search by scheme and telehealth together. On ClearAccess Psychology, clients can browse telehealth providers by scheme, issue, approach and language, which puts a well-described telehealth listing in front of clients in towns with no local option.
Part of our marketing series for Australian psychologists.
Who looks for a telehealth psychologist?
- Regional and remote clients with no psychologist nearby, or none who bills their scheme with no gap
- People with mobility limits, chronic illness or pain
- Shift workers, parents and FIFO workers who can't make standard appointments
- Clients who find waiting rooms hard, including some with anxiety or PTSD
- People looking for a specific approach or language that isn't available locally
These clients often search by scheme first and location second. For them, "telehealth" is the location.
What does each scheme allow by telehealth?
Rules change, so check each scheme's current guidance, but as a general guide:
| Scheme | Telehealth position |
|---|---|
| Medicare Better Access | Video and phone sessions are available under telehealth items, subject to Medicare's current rules |
| DVA | Video funded; phone only when video isn't available. The first session of each treatment cycle must be in person or by video. Extended 90-minute trauma-focused sessions can be by video. Group therapy must be in person |
| NDIS | Telehealth can be delivered and claimed in line with the NDIS pricing arrangements |
| WorkCover / transport accident schemes / Comcare | Usually allowed; requirements vary by state and insurer, so confirm with the claim manager |
Your AHPRA registration is national, so you can see clients in any state. You'll still need a provider number linked to a practice location for Medicare and DVA billing, and compliant arrangements for records and privacy.
How to stand out when location doesn't matter
- Pick a lane. "Telehealth psychologist" is crowded. "Telehealth EMDR for veterans, DVA no gap" or "Online CBT for perinatal anxiety, bulk billed for concession card holders" is findable.
- Spell out the scheme rules for telehealth on your fees page, so clients know they're eligible before they enquire.
- Explain what a session is like: the platform, what they need, privacy, what happens if the connection drops.
- Show your working hours in more than one time zone if you see clients nationally.
- Answer the safety question: how you handle risk with remote clients and what local supports you link them to.
Where telehealth clients find you
- Directories that let clients filter for telehealth and scheme together. On ClearAccess, clients can choose telehealth instead of a postcode, then filter by scheme, issue, approach, client group and language. Telehealth results don't depend on distance: the order comes from plan (Growth, then Essential, then free) and a daily shuffle, so every listing gets its turn at the top.
- Your website, with pages written for the specific clients you want ("Online psychologist for veterans in regional Queensland").
- Referrers in under-served areas: rural GPs, Aboriginal Medical Services, NDIS support coordinators, rehabilitation providers.
- Professional networks, where colleagues with a waitlist pass on telehealth-suitable clients.
Turning a search into a booked session
Telehealth clients often contact several psychologists at once. The first warm, clear reply usually wins. On the free plan, we email you each inquiry with the client's name and message, and their contact details are in your dashboard. On Essential and Growth, the client's email, phone and postcode come straight to your inbox so you can reply in a minute, and an availability calendar and "Next available" in search results show clients you can see them soon. For a telehealth practice competing nationally, that speed is often the difference.
Frequently asked questions
Can I see clients in other states by telehealth?
Yes. AHPRA registration is national, so a registered psychologist can provide telehealth to clients anywhere in Australia, subject to each funding scheme's billing rules.
Does DVA fund telehealth psychology?
Yes. DVA funds psychology by video, and by phone only when video isn't available. The first session of each treatment cycle must be in person or by video, and group therapy must be in person.
How do I market an online psychology practice?
Specialise in a clear client group or issue, explain which schemes cover telehealth and on what terms, list in directories that let clients filter for telehealth and scheme together, and reply to enquiries quickly.
How does ClearAccess rank telehealth listings?
Distance doesn't apply to telehealth searches, so the order comes from plan (Growth, then Essential, then free) and a daily shuffle within each plan.
Be findable in every town at once
Create your free listing and switch on telehealth, or compare the plans if you want to appear ahead of free listings.